It took only four days for Spider-Man: Brand New Day to do what no movie has done in the entire history of film: cross one billion trailer views. Released on March 17 by Sony, the trailer for Tom Holland’s fourth MCU Spider-Man film crossed the billion threshold faster than any promotional video for any product — movie, music, or gaming — ever has. The record is historic, absolute, and may stand for a very long time.
The first day alone was enough to make news. With 718.6 million views in 24 hours, the trailer topped Deadpool & Wolverine (365 million), Spider-Man: No Way Home (355.5 million), and the video game phenomenon Grand Theft Auto VI (475 million) simultaneously. Each of those had been celebrated as a category-defining achievement. The Brand New Day trailer didn’t just surpass them — it made the gap between itself and its rivals essentially insurmountable.
WaveMetrix confirmed 1.1 billion views by Tuesday, calling it the first time any movie trailer had entered the billion-view bracket. The firm noted the count was still climbing, suggesting the final tally ahead of the film’s July 31 release could be substantially higher. Studios around the world are now taking note of what the MCU Spider-Man brand is capable of at the pre-release stage.
Emotionally, the trailer worked because it was honest. Peter Parker, four years into a life of complete anonymity, still chooses to be a hero. MJ and Ned have moved on without knowing he ever existed. He finds Bruce Banner/Hulk and reaches for some form of connection while preparing for a battle that will test every aspect of who he is. Fans flooded the internet with reactions, alternate film titles, and deeply felt personal responses.
Brand New Day is directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers. It stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. India gets six language versions from July 31.